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Spiegel (catalog)

Spiegel
Private
Industry Clothing, home accessories
Founded 1865 (1865)
Founder Joseph Spiegel
Headquarters Chicago, Illinois, United States
Area served
International
Key people
Henery Johnson, Richard Lowe
Brands Spiegel, Newport News, Shape FX
Owner Patriarch Partners, LLC
Website www.spiegel.com

Spiegel is an American direct marketing and catalog company.

Founded in April 1865, Spiegel is a US direct marketing retailer of apparel, accessories and footwear. Perhaps best known for its namesake Spiegel catalog, the company also distributes brands under Newport News and Shape FX.

Spiegel mailed its first mail order catalog to women across America in 1905. By 1925, the fashion and furniture retailer had 10 million customers. Spiegel sent buyers to Paris fashion shows, who brought European trends to American homes.

As of 2015, Spiegel is a Lynn Tilton company focused on women's style and fashion products.

For the first 100 years of its history, Spiegel was primarily a family business. The company was founded in 1865 by Joseph Spiegel, the son of a German rabbi and younger brother of Union Army Colonel Marcus M. Spiegel. After spending the final few months of the Civil War in a Confederate prison camp, Joseph Spiegel settled in Chicago, where his brother-in-law, Henry Liebenstein, ran a furniture business. With Liebenstein's assistance, Joseph Spiegel opened J. Spiegel and Company, a small home furnishings retail operation located on Wabash Avenue in Chicago's loop.

In 1871, however, the Great Chicago Fire destroyed most of the area's business district, including the Spiegel store. After the fire, Joseph Spiegel and a partner named Jacob Cahn rebuilt the business, and by 1874 the company was prospering again under the leadership of the two men. Cahn retired from the business in 1879. In 1885 Spiegel began running regular advertisements in several Chicago newspapers, and the following year the company moved to a larger building on State Street. Joseph Spiegel's two oldest sons, Modie Spiegel and Sidney Spiegel, were brought into the business during this time.

Spiegel issued its first catalogs in 1888. The catalogs were made available to potential customers who lived outside the city. Because a mail order system did not yet exist, the catalogs served instead to lure people into the downtown store. By 1892, however, business had taken a turn for the worse, as many customers were slow to pay for their purchases. With debts mounting, the company went bankrupt. At Modie Spiegel's urging, the company reinvented itself as Spiegel House Furnishings Company of Chicago in 1893. The principal difference was that the new company, like many others in the furniture business, sold on credit. The decision to offer installment plans, and the timing of the decision, made possible Spiegel's expansion over the next several decades.


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