Speight's
 |
|
| Private | |
| Industry | Beverages |
| Founded | 1876 |
| Headquarters | Dunedin, New Zealand |
| Products | Lager |
| Website | www |
Speight's is a brewery in Dunedin, New Zealand. Speight's is famous for its promotional branding based on being 'a real southern man' and being 'the pride of the south'. Speight's also gave rise to a series of Speight's Ale Houses across New Zealand. Speight's is owned by the Japanese controlled holding company Lion.
Speights was founded by James Speight, Charles Greenslade, and William Dawson. Speight's was first brewed on 4 April 1876 in Dunedin at the present Rattray Street site at the foot of the City Rise. Since then the Speight's brand has been firmly planted in the deep south of New Zealand Packaged Speights (bottles and cans) beer is brewed in Auckland and Dunedin after the Christchurch brewery was damaged by the 2011 earthquake. Since 2007 Speight's has been distributed to Samoa, Panama, the Bahamas, New York and London. In 2007 Speight's unveiled an ambitious marketing campaign dubbed the 'Great Beer Delivery'. Speight's built and transported a fully operational Speight's Alehouse from Dunedin, New Zealand to London, England by sea aboard the MV Lida. The campaign was brought about by Kiwis in London missing their favourite beer who regularly send emails and letters to the brewery. Tim Ellingham wrote a particularity touching email that would front the campaign and his good Mate James Livingston put his hand up to lead the voyage tasked with getting the pub to London. After a nationwide hunt for 4 southern men to accompany James the MV Lida, Ale House secured on deck departed Dunedin on 25 July 2007. The Crew consisted of James Livingston of Wellington, Tim Cleaver of New Plymouth, Mark Wilson of Invercargill, Lindsay Gilbert of Southbrige and Jamie Munro of Dunedin. The voyage would take 76 days arriving in London via Samoa, Panama, the Bahamas and New York on 7 October 2007. An accompanying replica bar was towed around the Country by 4WD, stopping to promote the voyage en route from Dunedin, via Invercargill to Auckland.
Speight's Gold Medal Ale is the traditional beer of students at the University of Otago in Dunedin, New Zealand. While marketed as a 'Gold Medal Ale', Speight's is actually a New Zealand draught style beer, brewed using lager yeast and lagering techniques, so is therefore a lager and not an ale. The brand extended through New Zealand and into the Pacific in the 19th century. The company consolidated into New Zealand Breweries in the early 20th century when the brand's identity became reduced. Rediscovered by its owners it was promoted as a regional brew, with some success.
...
Wikipedia