Specialty media

A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic.

The number of specialty channels has greatly increased during the 1990s and 2000s while the previously common concept of countries having just a few (national) TV stations addressing all interest groups and demographics became increasingly outmoded, as it already had been for some time in several countries. About 65% of today's satellite channels are specialty channels.

Types of specialty services may include, but by no means are limited to:

(These categories are provided for convenience and do not necessarily represent industry-accepted or otherwise legally-binding names or categories for these types of services.)

Some specialty channels may not be free-to-air and/or may not be available through conventional broadcast television. Pay TV providers in particular often produce own specialty channels exclusively for their own network.

The term "specialty channel" has been used most frequently in Canada, having been used as a marketing term by the cable industry for various simultaneous launches of new channels throughout the 1990s. The Canadian Radio-television and Telecommunications Commission (CRTC) term for such a channel is specialty service (or even more explicitly "specialty television programming undertaking"), referring to virtually any non-premium television service which is not carried over the airwaves or otherwise deemed exempt by the CRTC. They are primarily carried, therefore, on cable television and satellite television.

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