Specialized Bicycles

Specialized Bicycle Components, Inc.

Type	Private
Industry	Bicycles
Founded	1974
Headquarters	Morgan Hill, California, USA
Key people	Mike Sinyard, CEO
Products	Bicycle and Related Components
Revenue	US$500,000,000 (est.) (2011)
Number of employees	300 (2002)
Website	www.specialized.com

Specialized Bicycle Components, Inc., more commonly known simply as Specialized, is a major American manufacturer of high performance bicycles, bicycle components and related products. It markets their products under the brand name "Specialized". The company was founded in 1974 by Mike Sinyard and is based in Morgan Hill, California.

Specialized was founded in 1974 by Mike Sinyard, a cycling enthusiast who sold his Volkswagen Bus for $1,500 to fund a cycle tour of Europe, where he bought handlebars and stems made by Cinelli to take back to the US. Sinyard started out importing Italian bike components that were difficult to find in the United States, but the company began to produce its own bike parts by 1976, starting with the Specialized Touring Tire. In 1981, the company introduced its first two bikes, the Sequoia, a sport-touring design and the Allez, a road bike. Specialized also introduced the first major production mountain bike in the world, the Stumpjumper, in 1981. Like the Sequoia and Allez, the Stumpjumper was designed by Tim Neenan and based on an early Tom Ritchey design. Specialized continues to produce bikes under the Stumpjumper name, including both hardtail and full-suspension models. An original Stumpjumper is displayed in the Smithsonian Institution in Washington, D.C. In 1989, Specialized introduced the Epic, the world's second mass-production carbon fibre mountain bike.

In the early 1990s, Specialized introduced the Globe line of urban bikes. The line was the subject of a major relaunch in 2009, which saw Globe become its own distinct brand. The Globe brand has since been discontinued, and Specialized now markets "lifestyle" bikes under its main brand.