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Softcard

JVL Ventures, LLC
Softcard
Formerly called
Isis Wallet
Private
Industry Mobile Commerce
Fate Assets acquired by Google
Successors Google Wallet
Android Pay
Founded November 16, 2010 (2010-11-16) in New York City, New York
Founders AT&T Mobility, T-Mobile USA and Verizon Wireless
Defunct March 31, 2015
Headquarters New York City, New York, United States
Area served
United States, Worldwide
Key people
Michael Abbott (CEO)
Services Mobile Commerce and Payments
Owner Alphabet Inc.
Website gosoftcard.com

JVL Ventures, LLC d/b/a Softcard formerly Isis Mobile Wallet, was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013. The official Softcard app was available for NFC-compatible smartphones using the Android operating system and later on Windows Phone 8.1.

On February 23, 2015, it was announced that Google Inc. would acquire Softcard's intellectual property and integrate it into its competing Google Wallet service. As a result, the Softcard service was permanently discontinued on March 31, 2015, and Softcard's member carriers have begun backing the newly created Android Pay system instead.

In November 2010, AT&T. T-Mobile USA and Verizon officially announced a joint venture known as Isis, which planned to develop a near-field communications-based mobile payments platform. The venture also announced partnerships with Discover Financial for access to its point-of-service network, and Barclaycard as a card issuer. The company stated that it planned to "introduce its service in key geographic markets during the next 18 months". The three carriers announced plans to invest more than $100 million in the project.


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