Social fabric

Badgeville

Type	Private Company
Industry	Software as a service (SaaS), Gamfication, Computer Software
Headquarters	Redwood City, California (2014)
Area served	Worldwide
Key people	Kris Duggan (Co-Founder) Wedge Martin (Co-Founder) Jon Shalowitz (CEO & President)
Products	Behavior Platform, Badgeville for Communities
Number of employees	70 (Q1 2012)
Website	www.badgeville.com

Badgeville, Inc. is a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provides a SaaS-based technology for web and mobile sites to measure and influence user behavior. The firm provides a software as a service platform that enables businesses to apply behavior-influencing techniques, such as gamification, in their web and mobile experiences; customers include American Express, Oracle, Samsung, Bell Media, Kendall-Jackson and Philips Electronics.

The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 . At that time, the company had raised less than $300k in angel funding.

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.

In September 2011, it announced Social Context, which enabled businesses to add social mechanics to their web and mobile experiences. In November 2011, Badgeville unveiled the Behavior Platform for Enterprise, expanding their business beyond gamification to include enterprise employee management and community reputation systems.

Social Fabric is a social-mechanics product that was launched by Badgeville in September 2011 during the TechCrunch Disrupt conference to help drive user engagement and loyalty to websites. The product was offered to clients as a SaaS, and complements Badgeville’s game mechanics products by enabling ordinary websites to obtain social elements currently available only on social network websites. An aspect of Social Fabric is Personalized Activity Streams (as opposed to general activity streams), whereby each activity feed in Social Fabric is based on an algorithm that contextualizes it to the user’s activities, interests, and friends. Social Fabric also provides notifications and alerts, and enables users to follow people or topics and view new activities and content in real time.

The company provides integrations of its platform with third-party platforms and software including Jive Software, Yammer, Zendesk, Salesforce.com, Sharepoint and Bazaarvoice. According to its website, Badgeville's customers have included EMC, Samsung, Deloitte, Marketo, Bell Media, CA Technologies, American Express, Kendall Jackson, AT&T, and others. In addition to customers, the company site lists multiple partners. Badgeville partners with Independent Software Vendors (ISVs), including: Oracle, Yammer, and IBM, among others. Other Badgeville partners are System Integrators, including: Accenture and Deloitte. Badgeville also partners with agencies, such as Media Interactive, Crimson Consulting Group, and Hinttech.