Soccer United Marketing
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| Private | |
| Industry | Advertising, Marketing, Sports |
| Founded | 2002 |
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Area served
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N. America |
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Key people
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Donald Garber, CEO (also USSF Board of Directors) Russell Findlay, CMO Will Wilson, EVP Sunil Gulati, Board of Directors (also USSF President) |
| Parent | Major League Soccer |
| Website | http://www.sumworld.com |
Donald Garber, CEO (also USSF Board of Directors)
Soccer United Marketing is the for-profit marketing arm of Major League Soccer and the exclusive marketing partner of the United States Soccer Federation, which primarily both deal in the promotion and sanctioning of professional soccer in the United States.
As well, in 2016, Soccer United Marketing was chosen as the exclusive worldwide marketing partner of CONCACAF and CONMEBOL. CONMEBOL describes Soccer United Marketing as "the preeminent commercial soccer enterprise in North America, overseeing the marketing, promotion and operational execution of the region’s most successful soccer entities."It goes on to describe Soccer United Marketing as the business that "holds the exclusive commercial rights to Major League Soccer and the United States Soccer Federation, as well as promotional, operational and marketing rights to Mexican National Team games played in the United States."
Soccer United Marketing has also assisted in the organization of several international soccer events with North American involvement, including the North American SuperLiga, the Pan-Pacific Championship, and the CONCACAF Gold Cup.
Affiliations with United States Soccer Federation and its Leadership
Roger A. Pielke, Jr., a noted author, professor, and chair of the Sports Governance Center in the Department of Athletics at the University of Colorado Boulder, confirms that Soccer United Marketing, as the marketing arm of Major League Soccer, is affiliated with the United States Soccer Federation. Regarding the relationship between Soccer United Marketing and United States Soccer Federation, Roger A. Pielke, Jr. writes that the United States Soccer Federation "exempts from its conflict of interest policy 'any constituent or affiliated member entities of U.S. Soccer'”, which includes Major League Soccer and Soccer United Marketing.
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