Russell Findlay

J. Russell Findlay (born 1965) is an American businessman, philanthropist and an advertising and marketing executive. He is currently the Chief Marketing Officer at Hiscox, an international specialist insurer., as well as a small business owner and a Managing Director of a non-profit organization.

Russell Findlay is currently the Chief Marketing Officer at Hiscox, and was the first chief marketing officer in the history of Major League Soccer. Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free, including helping produce a TV commercial putting soccer greats Freddy Adu and Pele together for the first time.

Findlay also launched Pepsi Max (North America) while at PepsiCo. He was responsible for negotiating an on-air integrating marketing sponsorship deal with ABC's Duel (U.S. game show). Findlay was also responsible for several Superbowl commercials including the PepsiMax spot called WakeUpPeople which scored 8th in the 2008 USA Today Super Bowl Ad Meter rankings

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