So So Def

So So Def Recordings
Parent company	Sony Music Entertainment
Founded	1993
Founder	Jermaine Dupri
Distributor(s)	Epic Records (current) Primary Wave Music(former)
Genre	Hip hop, R&B
Country of origin	United States
Location	Atlanta, Georgia

So So Def Recordings is a record label based in Atlanta, Georgia, and owned by producer Jermaine Dupri, specializing in Southern hip hop, R&B, and bass music. So So Def Recordings has managed artists such as Lil Bow Wow, Kris Kross, TLC, Usher and Da Brat.

The label So So Def was established in 1993 as a spin-off of Dupri's production company of the same moniker, through a joint venture with Sony Music and Columbia Records. Its first act was the female R&B group Xscape, whose debut album was released in the fall of the same year and went platinum—as did their second and third albums, released in 1995 and 1998. In 1994, the label released the debut album of Da Brat, who became the first solo female emcee to be certified for platinum album sales. In 1996, Kandi Burruss (of Xscape) brought the singing group Jagged Edge to the attention of the label; their debut album, A Jagged Era, was released in 1997. So So Def later released the triple platinum debut album by Bow Wow in 2000. Other acts on the label have included: Dem Franchise Boyz, Maestro Harrell, The Ghost Town DJs, INOJ, J-Kwon, Trina Broussard, R.O.C., and Anthony Hamilton.

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