Primary Wave Music
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| Founded | January, 2006 |
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| Founder | Lawrence Mestel |
| Headquarters | Los Angeles/ New York City/ London |
| Website | www |
Primary Wave Entertainment is a full-service entertainment company with expertise in Talent Management, Literary Management, Music Publishing, Branding, Digital Marketing and Licensing based in the United States.
The company was founded in January 2006 by music executive Larry Mestel, and is one of the largest independent entertainment companies in the U.S. with offices in New York City, Los Angeles, and London. Since its origin as a music publishing company, Primary Wave has grown its business into a full service music and entertainment company with additional in-house resources such as a Talent Management department, digital marketing agency BrightShop, branding agency Brand Synergy Group, and a film/TV development & production division, Primary Wave TV.
In August 2012, CeeLo Green, a management client at Primary Wave Talent Management, was named Chief Creative Officer of Primary Wave Music. CeeLo’s role involves advising developing acts, co-writing with artists, and overseeing the creative planning of the company's events.
In September 2013, Primary Wave Music entered into a strategic alliance with BMG Rights Management to form a full service label, BMG/Primary Wave Label Services, with Primary Wave Music signing and marketing record releases in the U.S.
On November 10, 2014, as first reported by Variety, Mark Burg’s Evolution Management merged into Primary Wave's Talent Management division and will operate under the Primary Wave name. The partnership also offers Primary Wave Music’s talent roster the ability to tap the Evolution managers’ reach in film and TV while further enabling both companies to expand their development projects.
On January 19, 2015, Primary Wave unveiled details of a merging it’s talent management division with Intellectual Artists Management, to be named Primary Wave Entertainment. By uniting Primary Wave’s expertise in music, branding and digital with Intellectual’s strong hold on the film/tv industry, the newly formed talent management team will provide full access and opportunities for their roster across multiple platforms from music and film to TV and literary.
Primary Wave Music Publishing was founded in 2006 after the purchase of 50% of Kurt Cobain’s portion of the Nirvana (band) catalog, as well as the MGM Records catalog. Currently, one of the largest indie music publishers in the US, the company markets the copyrights of over 15,000 songs from the catalogs of legendary and contemporary artists and songwriters, including Hall & Oates, Def Leppard, Chicago, John Lennon, Roccstar, L.P. (singer), Steven Tyler, Steve Earle, Daniel Johnston, Ryan Hadlock, and many more.
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