Smear campaign

A smear campaign, smear tactic or simply smear is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It can be applied to individuals or groups.

Common targets are public officials, politicians, political candidates, activists and ex-spouses. The term also applies in other contexts such as the workplace.

The phrase "smear campaign" became popular from around 1936.

A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of smear campaigns perpetrated in companies, institutions, the legal system, and other formal groups.

Smear tactics differ from normal discourse or debate in that they do not bear upon the issues or arguments in question. A smear is a simple attempt to malign a group or an individual with the aim of undermining their credibility.

Smears often consist of ad hominem attacks in the form of unverifiable rumors and distortions, half-truths, or even outright lies; smear campaigns are often propagated by gossip magazines. Even when the facts behind a smear campaign are demonstrated to lack proper foundation, the tactic is often effective because the target's reputation is tarnished before the truth is known.

Smears are also effective in diverting attention away from the matter in question and onto a specific individual or group. The target of the smear typically must focus on correcting the false information rather than on the original issue.

Smear tactics are considered by many to be a low, disingenuous form of discourse; they are nevertheless very common.

Smear campaigns have been identified as a common weapon of psychopaths and narcissists.

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