Skimlinks
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| Industry | Marketing, Advertising |
|---|---|
| Founded | London, UK (2007) |
| Founders | Alicia Navarro, Joe Stepniewski |
| Headquarters | London |
| Products | SkimLinks, Skimlinks Editor Tool, Audiences by Skimlinks |
| Services | In-text Advertising and Marketing, Audiences data platform |
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Number of employees
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85 |
| Website | http://skimlinks.com/ |
Skimlinks is a content monetisation platform for online publishers (including editorial sites, forums, bloggers, social networks, and app developers) that specialises in in-text, contextual advertising.
The company was launched in London in 2007 by Australian co-founders Alicia Navarro and Joe Stepniewski. It has over 80 employees, and has raised $24 million in funding as of August 2013. It has offices in London and New York City. On October 17, 2013, Skimlinks was announced as a member of Tech City UK's Future Fifty Programme, a government programme that supports fast-growing companies with the aim of potentially floating in the London Stock Exchange. In 2014, Skimlinks drove $625 million in sales for over 20,000 vendors.
Skimlinks was founded in 2007 by co-founders Alicia Navarro and Joe Stepniewski as a result of a pivot away from the social recommendation tool Skimbit.com. It is notable as one of the first technology companies headquartered in what is now known as the Silicon Roundabout area in London. Alicia Navarro created Skimbit.com in 2006 in Australia, but quickly moved to London to promote her site as she felt it was a much more supportive environment for entrepreneurs. Skimbit was relatively successful and quickly evolved into a white-label social shopping service. In November 2008, Joe Stepniewski was brought on as co-founder, and together they realised that both users and investors weren't interested in their end-product, but in the behind-the-scenes technology they were using to monetise their site through affiliate marketing. As a result, they pivoted the company into what it is today - a "stand-alone commercial platform to help other businesses monetize their editorial and user-generated content."
Alicia Navarro has been featured in a number of prominent publications, highlighting her role as one of the few female CEOs in the ad-tech world. She was also recently announced as the winner of the Entrepreneur of the Year Award during the 2014 edition of the FDM everywoman in Technology Awards.
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