Sitrick Brincko Group

Sitrick and Company is a Los Angeles-based public relations firm started by Mike Sitrick in 1989. It would go on to establish offices in New York City, Miami, San Francisco, and Silicon Valley. Sitrick and Company works together with Brinko Associates as the Sitrick Brincko Group to offer management consulting services. The group counts among its employees retired United States Army Lieutenant General H Steven Blum.

The company is owned by Resources Global Professionals (RGP), the operating arm of Resources Connection Inc.

In October 2009, Sitrick and Company and restructuring firm Brincko Associates were purchased by Deloitte spin-off Resources Connection Inc. in a combined cash and stock deal worth $43.3 million. At the time, Sitrick and Company had 45 staff members (largely ex-journalists from the Los Angeles Times, The Wall Street Journal, and other media organizations), versus Resources' 2,700. The two purchased firms had a combined revenue of $24.4 million in 2008, according to Resources Connection. The purchase combined the two into a new subsidiary, the Sitrick Brincko Group. Mike Sitrick continued as head of the subsidiary after its purchase.

In 2010, two ex-employees filed suit in federal court regarding Sitrick's buyout of the Employee Share Ownership Plan's holdings in the company in 2008, shortly prior to the Resources Connection deal; the suit alleged that Sitrick paid an unreasonably low price for the ESOP's stake, causing losses to the employees in question. Sitrick responded in court papers that an independent trustee, which had its own financial advisor and lawyers, had in fact negotiated the price, not him. The case settled shortly thereafter with insurance companies providing the settlement.

Sitrick and Company is known for its handling of famous or controversial clients, and it has been estimated that they have had 1000 clients. Its work earned Sitrick the title of "the king of crisis PR".

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