Singapore Media Academy

Singapore Media Academy 新加坡传媒学院
SMA logo since December 2015
Address
1 Stars Avenue, Mediacorp Campus Singapore
Information
Type	Private Limited
Established	November 2005
Founder	Mediacorp
Website	www.mediaacademy.sg

Singapore Media Academy (SMA) (Chinese: 新加坡传媒学院), is a wholly owned subsidiary of Mediacorp, Singapore's leading media company, offering training, education and consultancy services to address the needs of the local and regional media industries.

Incorporated since November 2005, SMA consolidates over 50 years of broadcast and media expertise to provide a wide range of accredited, conservatory-style and market-relevant programmes that are taught by top practising professionals using comprehensive facilities.

SMA currently provides enrichment, education and performing arts training to kids and youths; professional media training to adult professionals and hobbyists; media training solutions and consultancy services to corporations and organisations.

SMA was appointed the Continuing Education and Training (CET) Centre for the local media industry in 2008. SMA‘s training programmes are also available to lay people who aspire to nurture their creative and artistic potentials.

Singapore Media Academy was appointed by the Singapore Workforce Development Agency (WDA) - now known as SkillsFuture Singapore (SSG) - in October 2008 as the Media Continuing Education and Training (CET) Centre to offer Workforce Skills Qualifications (WSQ) training under the Creative Industries WSQ (CI WSQ) framework, which was developed to address manpower and training needs of the media industry in Singapore.

SMA provides training at subsidised rates for aspiring talents and working professionals seeking to embark on a career in the media industry.

Talent Development Programmes offered by SMA are specially designed for kids, youths and adult hobbyists. These programmes aim to nurture kids' talents, encourage the youths to pursue their passion in media and provide adult hobbyists the skills and knowledge to satisfy their personal interests in the media.

Delivered by practicing professionals of their craft, these programmes have been designed with the different media genres as the foundation, drawing on the vast resources and experience of Mediacorp.