Simon de Wit

Simon de Wit was a large family owned chain of supermarkets in the Netherlands.

The company was founded by Simon de Wit (1852–1934), who after his father's death in 1867 started a grocery store from his parental house in Wormerveer. In 1888 he opened the first branch in Amsterdam and by 1900 he ran stores at 30 different locations and owned a central warehouse in Zaandam.

In 1954 the opening of the 150th store was celebrated. In 1970, when Simon de Wit's grandson Simon was in charge, a fire destroyed the central warehouse in Zaandam. Soon after Albert Heijn, which also originated in the Zaanstreek, showed interest in a take over and in 1973 Simon de Wit merged with Albert Heijn, with all employees retaining their jobs. All remaining shops taking on the name of the latter.

...
Wikipedia