SimEx-Iwerks
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| Industry | Filmography |
|---|---|
| Founded | 1985 |
| Founder | Don Iwerks and Stan Kinsey |
| Headquarters | Toronto, Canada |
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Key people
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Ub Iwerks, Don Iwerks, and Stan Kinsey |
| Products | Special venue and virtual reality theatres, 2-D, 3-D, and 4-D films |
| Website | simex-iwerks |
SimEx-Iwerks (formerly Iwerks Entertainment) is an American film studio founded in 1985 in Burbank, California, by Oscar winner and Disney Legend Don Iwerks and Stan Kinsey, two former Disney Executives. The company was named to honor Don's father, Ub Iwerks, who was Walt Disney's first business partner and co-creator of Mickey Mouse.
The company has received two Oscars by the Academy of Motion Picture Arts and Sciences for Scientific and Technical Achievement.
The company specializes in high-tech entertainment systems, films, film technologies, film-based software, and services. Today the company has 300 attractions in 40 countries worldwide. They are a leading innovator of immersive 3-D and 4-D attractions, special effects, and cinematic experiences; they are also an exclusive distributor of over 130 proprietary 2-D, 3-D, and 4-D films.
In the 1990s, Iwerks Entertainment became well known as a leading developer of special venues and films, and virtual reality theatres throughout the world.
In late 1999, Iwerks Entertainment acquired the assets of Santa Fe Springs-based McFadden Systems, Inc. following the company's bankruptcy. McFadden Systems was founded in 1963, manufacturing motion simulators for use in military training. In early 1992, Warner Bros. Movie World approached McFadden Systems to develop a motion simulator for Batman Adventure – The Ride. By expanding their business into the amusement industry, McFadden Systems' annual sales quadrupled to $10 million in 1997. Further motion simulator systems were developed for the Star Trek: The Experience, London Trocadero and Palace Park, Irvine, along with preliminary design work for Walt Disney Imagineering on DisneyQuest. While other companies were producing motion bases with six degrees of freedom for approximately $1 million, McFadden Systems was able to produce them at a fraction of the cost.
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