Siegel+Gale
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| Subsidiary | |
| Industry | Brand Consulting |
| Founded | 1969 |
| Headquarters |
New York City, USA Los Angeles, USA San Francisco, USA London, United Kingdom Dubai, United Arab Emirates Shanghai, China Beijing, China |
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Key people
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Alan Siegel Chairman emeritus David Srere Co-CEO Chief Strategy Officer Howard Belk Co-CEO Chief Creative Officer Jason Cieslak President, Pacific Rim Philip Davis President, EMEA Warren Wang Managing Director, China Margaret Molloy Global Chief Marketing Officer and Global Head of Business Development Franco Xu General Manager, Shanghai |
| Services | Research, Brand development, Simplification, Digital, Activation, |
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Number of employees
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200 |
| Parent | Omnicom Group |
| Website | www |
Siegel+Gale is a branding firm founded in 1969 by Alan Siegel and Robert Gale. David Srere and Howard Belk act as Co-CEOs. Siegel+Gale is a part of Omnicom Group (NYSE-OMC). The firm is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dubai, and Shanghai. It serves a wide range of corporate, non-profit, and government clients. Its corporate tagline is “Simple is Smart.”
Siegel+Gale was founded in 1969 by Alan Siegel, an advertising, public relations and design-trained executive, and Robert Gale, a designer. The company was first operated out of Siegel’s apartment in New York City. Gale sold his share of the firm in 1974. In 1988, the company became a wholly owned subsidiary of Saatchi & Saatchi, the global brand advertising and marketing firm. After 10 years, Siegel+Gale organized an employee buy-back of the firm in association with a venture capital firm and Fleet Bank (now owned by Bank of America, Inc.). In 2003, the firm was acquired by the large marketing and communications company, Omnicom Group Inc.
Siegel+Gale began with the development of brand identities for clients like Uniroyal (revamping the company’s corporate identity and launching marketing and communications projects in Europe and South America), the National Basketball Association (designing the logo featuring the silhouette of NBA legend Jerry West) and Pitney Bowes (image and messaging revamp). In 1980, Siegel+Gale went on to work with the Interbank Card Association to form a new global identity for Master Charge, that included changing the company's name to MasterCard.
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Wikipedia