Shufersal
| Public company | |
| Traded as | : SAE |
| Industry | Retailing |
| Founded | 1958 |
| Headquarters | Rishon LeZion, Israel |
|
Number of locations
|
248 |
| Revenue |
 ₪ 11.13 billion (2011) |
|
₪ 415 million (2011) |
|
|
₪ 276 million (2011) |
|
| Owner | Discount Investment Corporation |
|
Number of employees
|
12,400 |
| Website | shufersal.co.il/supersol_en/ (English website) |
Shufersal (Hebrew: שופרסל), formerly Shufra-Sal, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2012, Shufersal had 248 stores and 12,400 employees. Shufersal shares are traded on the , and it is a constituent of the TA-100 Index.
Shufersal was founded in 1958. In 2005, the company implemented a strategic growth plan, creating three supermarket categories: "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli".
In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million.
In 2009 it launched a subsidiary, Yesh, targeting the Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket.
Shufersals sells more than 1,300 store brand products in its stores. In 2011, the company had 59 supermarket branches in Jerusalem.
Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet.
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Wikipedia