Shintōhō Eiga
| Founded | 1961 |
|---|---|
| Founder | Kōichi Gotō |
| Headquarters | Tokyo, Japan |
|
Key people
|
Akira Mori, General Manager |
| Products | Pink films |
| Website | shin-toho |
Shintōhō Eiga (新東宝映画?, lit. Shintoho Pictures) is a Japanese pink film production company and film distributor located in Tokyo, Japan which has been among the most influential studios in the pink film genre since its beginnings.
The first Shintōhō, or "New Toho", also known as Shintōhō Co. Ltd. (新東宝株式会社 Shintōhō kabushiki kaisha?), was formed as an offshoot of the Toho Company after World War II. When this company went bankrupt in May 1961, two new companies were created in its place. Shintōhō's former president, Mitsuru Ōkura, formed the Ōkura Eiga studio (later OP Eiga) after buying the Shintōhō production facilities in Setagaya, Tokyo while Kōichi Gotō, a Shintōhō employee at the company's Kansai sales office in Osaka, bought the rights to the name of the company. Three years later, in 1964, the 33-year-old Gotō used borrowed money to buy the management rights to the section in Osaka where he had previously worked. He named his new company Shintōhō Kōgyō (新東宝興業) or "Shintoho Entertainment". In 1972, this company moved to Tokyo and absorbed another piece of the former Shintōhō Company (Tokyo Kōei) to become Shintōhō Eiga (新東宝映画). After relocating to Tokyo, president Kōichi Gotō and his staff shared offices with Kokuei, the earliest pink film production company.
In this early period, the company mostly distributed films from other production studios, either those produced by the original Shintōhō or bought from other independent studios, but it also began to produce its own films. Among these early films was the sadomasochistic April 1968 Absolutely Secret: Girl Torture produced by Tokyo Kōei and featuring future pink film superstar Naomi Tani. Another early work was the September 1968 release Love Hotel directed by Shin'ya Yamamoto and also produced by Tokyo Kōei.
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