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Shinichi Kameoka

1-UP Studio Inc.
Native name
1-UPスタジオ株式会社
Romanized name
1-UP Sutajio Kabushiki gaisha
Formerly called
Brownie Brown
(2000–2013)
Subsidiary
Industry Video games
Founded June 30, 2000; 16 years ago (2000-06-30)
Founder Kameoka Shinichi
Kouji Tsuda
Headquarters Tokyo, Japan
Key people
President
Gen Kadoi
Representative Directors
Yoshiaki Koizumi
Keizo Kato
Representative Auditor
Futoshi Yamaguchi
Products Mother 3
Mana series
Super Mario series
Number of employees
30 (as of May 2016)
Parent Nintendo
Website 1-up-studio.jp

1-UP Studio Co., Ltd. (1‐UPスタジオ株式会社 Wan-Appu Sutajio Kabushiki Gaisha?), formerly Brownie Brown Inc. (ブラウニーブラウン Buraunī Buraun?), is a Japanese Nintendo-funded and owned video game developer founded on June 30, 2000 in Tokyo, Japan. On February 1, 2013, the company announced that due to their recent co-development efforts with Nintendo, that they were undergoing a change in internal structure, which included changing the name of their company to 1-UP Studio.

The company consists of many ex-Square Co., Ltd. 2D artists. At least two of its founders (Kameoka Shinichi and Kouji Tsuda) had previously worked on the award-winning Mana series on the Game Boy and Super NES platforms.Nintendo trademarked the original Brownie Brown name, the meaning of the name is that, according to Brownie Brown's old website, a brownie is a hard working elf, and the elf that is on their logo, is named Brown, thus he is the Brownie Brown. The founders left Square due to "differing ideals."


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