Shilav Group

Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants and toddlers.

Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "home delivery for new parents". The company was established in 1974 as a "one-stop-shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993. Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.

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