Shelly Palmer

Shelly Palmer
Born	Shelton Leigh Palmer
Alma mater	New York University
Website	Shelly Palmer

Shelton Leigh "Shelly'" Palmer is an advertising, marketing and technology consultant and business adviser who is well known as an author/speaker/composer/producer/writer/director. He hosts Fox Television’s Shelly Palmer Digital Living. He is the previous host of Comcast/NBC Universal’s Live Digital with Shelly Palmer, United Stations Radio Network’s MediaBytes and Mevio.com’s Shelly Palmer Digital Living Daily.

At the age of 12, encouraged by his father’s clients and colleagues, Shelton Leigh Palmer (known to his friends as “Shelly”) started his career as a professional musician. He began by working as a sideman (Saxophone, Clarinet & Flute) for various society orchestras around the New York metropolitan area.

Palmer’s lifelong quest to combine art and technology began after being introduced to Robert Moog and Mr. Moog’s Electronic Music Synthesizer at a meeting of the National Association of Music Merchants show in Chicago.

By the time he was a teenager, Palmer had taught himself enough electronics to build several computer-controlled musical instruments of his own, converting his parents’ music room and den into an 8-track recording studio in the process.

After graduating from New York University’s Tisch School of the Arts in 1979 with a B.A. in direction and production of film and television, Palmer’s first full-time job was as a staff composer and producer for Don Elliot Productions.

By 1982, Palmer had raised enough money to build a digital recording studio, one of the first in the world. He opened Shelton Leigh Palmer & Co., whose principal offices and studios were located on East 57th Street in New York City. His company primarily serviced the top 25 AAAA advertising agencies. Palmer also started a small electronic mail and BBS company called Musicom to enable touring musicians, tour operators and concert promoters to communicate using portable computers and modems over telephone lines.

Shelton Leigh Palmer & Co. (soon to become known as SLP&Co.) quickly became busy, composing music for companies like Burger King, Coca-Cola, Pepsi, AT&T and Meow Mix, among others. By 1986, the company built Creative Audio Recording Services, the world’s first commercial tapeless digital audio studios in Midtown Manhattan. That year SLP&Co. started creating and producing music videos and television commercials as well.

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