Meow Mix
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| Subsidiary | |
| Industry | Pet food |
| Founded | 1974 |
| Headquarters | Decatur, Alabama, United States |
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Area served
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Worldwide |
| Products | Cat food, cat health products |
| Owner | The J.M. Smucker Company |
| Website | meowmix.com |
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of The J.M. Smucker Company as of March 23, 2015. Meow Mix was introduced in 1974 and sells many flavors, including Original Choice, Seafood Medley, among many others. It also is known for selling Alley Cat dry cat food. Their current slogan is "It's all about the mix".
The Meow Mix Company operates from a 200,000-square-foot (19,000 m2) facility in Decatur, Alabama and produces Alley Cat brand cat food products. Originally a product of Ralston Purina, Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by Del Monte Foods in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.” The company was acquired by Cypress Group, a New York-based private equity firm in a $425 million leveraged buyout in 2003. Three years later, Del Monte Foods acquired the company for $705 million. The company had also been owned by J.W. Childs Associates which acquired the business in 2001 for $160 million. On March 23, 2015, parent company Big Heart Pet Brands was acquired by The J.M. Smucker Company.
"The Meow Mix Theme" was written by Shelley Palmer in 1970 and performed by a singing cat. The theme's lyrics is 'Meow meow meow meow' repeated multiple times, with various cats moving their mouths and captions on the bottom as if the cats were verbally speaking. The idea came from Ron Travisano, at the advertising agency of Della Femina Travisano and Partners, who had the account with Ralston Purina in 1974. Travisano put together film footage with editor Jay Gold, looping images of a cat to make it look like it was singing. The music was then composed by Tom McFaul of the jingle house Lucas/McFaul, one of the major jingle-composing houses at the time. Working from Travisano's film, McFaul wrote and produced music to fit, with the actual meowing performed by professional singer Linda November.
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