Sheena Iyengar
| Sheena Iyengar | |
|---|---|
Iyengar at Columbia Business School
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| Born |
Sheena Sethi November 29, 1969 Toronto, Ontario, Canada |
| Nationality | American |
| Alma mater |
Stanford University University of Pennsylvania |
| Occupation | S.T. Lee Professor of Business |
| Employer | Columbia Business School |
| Known for | Academic research on Choice |
| Website | SheenaIyengar |
Sheena S. Iyengar (born November 29, 1969) is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. She is one of the world's experts on choice. Her research focuses on: why people want choice, what affects how and what we choose, and how we can improve our decision-making outcomes.
Sheena Iyengar was born in Toronto, Ontario, Canada. Her parents were both Sikh immigrants from Delhi. As a child, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration. By the age of 10, she could no longer read and write. By the age of 16, she needed the help of a seeing eye dog. Today, she is completely blind and relies on a cane to get around.
Despite the difficulties posed by her blindness, Iyengar pursued higher education. In 1992, she graduated from the University of Pennsylvania with a B.S. in Economics from the Wharton School and a B.A. in Psychology with a minor in English from the College of Arts and Sciences. She then earned her Ph.D. in Social Psychology from Stanford University in 1997. The following year, her dissertation "Choice and its Discontents" received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology.
Sheena Iyengar's first faculty appointment was at the Sloan School of Management at MIT from July 1997 to June 1998, where she taught Managerial Decision Making and Research Methods. In 1998, Iyengar joined the faculty at the Columbia Business School. Her principal line of research concerns the psychology of choice, and she has been studying how people perceive and respond to choice for over two decades. This work has earned her much recognition (in 2002, she was the recipient of the Presidential Early Career Award for Social Scientists for her studies on cultural differences in decision making) and has also attracted attention in popular media. Her research has been cited in such periodicals as Fortune and Time magazines, The New York Times, and The Wall Street Journal, as well as on television programs such as The Today Show and The Daily Show. Her award-winning book, The Art of Choosing, which explores the mysteries of choice in everyday life, was listed in Amazon.com’s top ten books in Business & Investing of 2010 and shortlisted for the 2010 Financial Times and Goldman Sachs Business Book of the Year Award.
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