Shasta (soft drink)
Shasta Twist decoration at the Shasta headquarters in Hayward, California
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| Industry | Beverages |
|---|---|
| Founded | 1889, California |
| Headquarters | Hayward, California, United States |
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Area served
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United States |
| Products | Soft drink |
| Parent | National Beverage |
| Subsidiaries | Shasta West Shasta Beverages International Shasta Midwest Shasta Northwest Shasta Sales Shasta Sweetener Corporation |
| Website | http://www.shastapop.com |
_logo.svg){kind=logo} |
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| Type | Soft drink |
|---|---|
| Manufacturer | Shasta Beverages |
| Flavour | various |
Shasta Beverages is an American soft drink manufacturer which markets a value-priced soft drink line with a wide variety of soda flavors under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.
Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California, in 1889. In 1928, the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.
In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels.
By 1960, Shasta was a well-known brand in the western United States. During the 1960s, under the ownership of Luke Wienecke, Shasta was sold to Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of sodas.
Ad campaign slogans over the years have included:
A 1984 Shasta commercial using the second listed slogan was featured in the 2002 M. Night Shyamalan film Signs in the scene where the old man complains about the number of soda commercials on television.
In 2009, the company launched a TV ad campaign and YouTube site. The commercials show people being hit in the head with a can of Shasta, with the catch line "Some people wouldn't know a good deal if it hit 'em in the head."
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Wikipedia