Shangri-La Music

Shangri-La Music is an indie record label based in Santa Monica, California. The label was started by Steve Bing as an expansion of Shangri-La Entertainment. Co-founders Jeff Ayeroff and Jon Rubin run the label. Shangri-La Music is a "boutique" label, which is a smaller, more specialized label and offers 360 deals. 360 deals allow the label to share in bands' touring and merchandise profits as well as digital branding rights instead of profiting off of music sales alone.

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