Sexual suggestiveness is visual, verbal, written or behavioral material or action with sexual undertones implying sexual intent in order to provoke sexual arousal.
There are variations in the perception and display of sexual suggestiveness, including but not limited to gender, culture and generation. Different cultures and different generations have varying views on what is considered to be sexually suggestive. For example, in British culture, it is normal for a woman to wear shorts and bare her legs on a hot, sunny day, but a woman with naked flesh on show would be considered promiscuous in certain cultures around the world. For the majority of the 20th century in western culture, it was considered vulgar for women to have their sexual ornaments (breasts) fully on show; in more modern times, this may not be a deviation from the norm. In evolutionary terms, sexual suggestiveness is a mode from which sexual mates are gained. Therefore the ability to use sexual suggestiveness effectively is a trait that has been sexually selected for (sexual selection).
Displays of sexual suggestiveness include things such as; women in swimsuit adverts, sexually-themed music or music with a strong beat meant for dancing, sexting, erotic lingerie or "wolf whistling". Sexual suggestiveness may also involve nudity, or the exposure of the nipples, genitals, buttocks or other taboo areas of the body. Even a brand name or phrase can be considered to be sexually suggestive if it has strong sexual connotations or undertones.
In some cases, displays of sexual suggestiveness may be misinterpreted which may lead to dangerous or harmful situations.
From an evolutionary point of view, sexual suggestiveness evolved in order to aid in securing a sexual partner or mate. Once the individual has decided on a mate to pursue, sexual suggestiveness helps in attracting the mate - this is a skill which has been sexually selected (sexual selection) for during evolution. Sexually suggestive behaviors include things such as "showing more skin" and flirting. Both of these examples are behaviors which the individual would intentionally display. There is also research to suggest that sexually suggestive behaviors may not always be deliberate. Unbeknownst to the individual, factors such as the menstrual cycle, voice pitch and rate of money spending can all have an effect on sexual success and sexually suggestive behavior. For example, when females were in the work place and ovulating they were more likely to engage in sexually suggestive behaviors e.g. showing more skin; further, females who work as lap dancers earn more money when they are in the ovulating stage. This may be because the female unwittingly behaves in a more sexual way and therefore puts out more sexually suggestive cues. There is not, however, any evidence to show that these females are aware that their actions or earnings are intrinsically linked to their menstrual cycle.