Severn Sound
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| City | Gloucester |
|---|---|
| Broadcast area | Gloucestershire |
| Branding | This is Heart |
| Slogan | Turn up the Feel Good! |
| Frequency | 102.4 & 103.0 MHz, DAB |
| First air date | 23 October 1980 |
| Format | Hot AC |
| Audience share | 12.6% (December 2009, [1]) |
| Power | 1.2 kW |
| Transmitter coordinates | 51°52′06″N 2°10′25″W / 51.8684°N 2.1736°WCoordinates: 51°52′06″N 2°10′25″W / 51.8684°N 2.1736°W |
| Owner | Global |
| Website | Heart Gloucestershire |
Heart Gloucestershire (formerly Severn Sound) is a local radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to Gloucestershire from studios in Gloucester only 7 hours a day, the rest from London.
The transmitter is at Churchdown Hill, just west of the M5; the same transmitter as Radio Gloucestershire.
Severn Sound started transmissions on 23 October 1980, from its first studio at the "Old Talbot Pub" in Southgate Street, Gloucester. The pub had been bought by local businessmen including Clive Lindley (Chairman of the Roadchef motorway service stations and Chairman of Severn Sound). The station's first employee was Chief Engineer Quentin Howard who converted the pub into the radio station.
The original presenters were Alan Roberts (Head of Music) on Breakfast, Christopher Musk on mid-mornings, Eddie Vickers (Programme Controller) on the Lunchtime News and Topical programme, Laura de Vere on the Afternoon Show and Steve Ellis on Drivetime. There used to be a Sunday lunch show where the presenter would go to various areas of Gloucester and share Sunday lunch with the residents of that house. Jerry Thomas, top Gloucester Comedian, used to host the show, with Christopher Musk.
One, notable, director was the writer Dennis Potter, who played an active role in the station's early years and lived in Ross on Wye. Potter's Pennies from Heaven producer, Kenith Trodd, presented a Sunday programme of 78 records featuring singers such as Al Bowlly, which Todd and Potter had used in Pennies from Heaven. Another Director was England rugby player, Mike Burton, who also started Gulliver's Travels, a sports travel agency.
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