Set It Off (Kardinal Offishall song)
| Not 4 Sale | ||||
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| Studio album by Kardinal Offishall | ||||
| Released | September 9, 2008 | |||
| Recorded | 2006–2008 | |||
| Genre | Canadian hip hop | |||
| Length | 63:03 | |||
| Label | Kon Live/Geffen/Black Jays | |||
| Producer | Kardinal Offishall (exec.), Akon (exec.), Devyne Stephens (exec.), Shawn Holiday (exec.), Nottz, Supa Dups, Jake One, DJ Kemo & hAZEL, Alex da Kid, Boi-1da, Shea Taylor, Hakim Abdulsamad | |||
| Kardinal Offishall chronology | ||||
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| Singles from Not 4 Sale | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |   |
| Blender | |
| Eye Weekly | |
| People | |
| PopMatters | 6/10 |
| RapReviews | 7/10 |
| USA Today | |
Not 4 Sale is the fourth studio album by Canadian rapper Kardinal Offishall, released September 9, 2008 on Kon Live/Geffen Records. It is his second international major-label album after Quest for Fire: Firestarter, Vol. 1, released in 2001. It was a critical success, and included the top five Billboard Hot 100 single "Dangerous", and the minor hit "Numba 1 (Tide Is High)".
On July 2, 2007, the single "Graveyard Shift", featuring Akon, was premiered on Sirius Satellite Radio's Hip-Hop Nation channel. It was originally the album's first single. In March 2008, the first single "Dangerous", also featuring Akon, was released. It proved to be Kardinal's most successful single, peaking at number five on the Billboard Hot 100.
In June 2008, Kardinal released the mixtape, Limited Time Only, which had snippets of five songs that would appear on the album. One of those songs, "Burnt", featuring Lindo P, was accompanied by a music video in late June. On July 15, "Burnt" and "Set It Off" featuring Clipse, were released on iTunes; In August, a music video was released for "Set It Off". The song "Numba 1 (Tide Is High)", featuring Rihanna, is a cover of the reggae song "The Tide Is High". The version featuring Keri Hilson is the album's fourth single. A music video was released for the song "Nina", though it was not released as a single.
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