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Service Merchandise

Service Merchandise
Private
Industry Retail
Founded 1934 (as a department store, ceased retail operations 2002)
2004 (as online only discount web store)
Headquarters Original company in Brentwood, Tennessee;
current company in Boca Raton, Florida
Products diamonds, jewelry, watches and gifts
Website http://www.servicemerchandise.com

Service Merchandise was a retailer chain of catalog showrooms carrying fine jewelry, toys, sporting goods, and electronics that existed for 68 years (from 1934 to 2002). The company's former chairman and CEO, Raymond Zimmerman, resurrected the Service Merchandise name to create a new web store in 2004 (ServiceMerchandise.com) after buying the name and logo at an auction.

Service Merchandise was originally founded in 1934 by Harry and Mary Zimmerman as a five-and-dime store in the town of Pulaski, Tennessee. The first of what evolved into a huge chain of catalog showrooms opened in 1960 on Broadway in downtown Nashville, Tennessee.

During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer. At its peak, the company achieved more than $4 billion in annual sales. As the company expanded, it began to open showrooms nationwide, mostly in the vicinity of major shopping malls, which were in vogue in the 1970s. In the early 1980s, the Service Merchandise headquarters moved from Nashville to nearby Brentwood, Tennessee, becoming one of the first businesses to plant itself in the area that is now known as Cool Springs. In May 1985 the H. J. Wilson Co. was acquired by Service Merchandise for approximately $200 million. Raymond Zimmerman, CEO was attracted to Wilson's stores to gain a firmer foothold in the Sunbelt states. Several of these Wilson's locations included an off-priced apparel department of about 15,000 square feet (1,400 m2). Service Merchandise also had other wholly owned subsidiaries featuring retail stores such as Zim's Jewelers, HomeOwners Warehouse (later called Mr. HOW Warehouse), The Lingerie Store, and The Toy Store.

Service Merchandise was a prominent sponsor of Wheel of Fortune. During that game show's shopping era (1975-1989 in daytime, 1983-1987 in syndication), contestants could opt to take a gift certificate from the company if they did not have enough money remaining after shopping to purchase any of the other remaining prizes shown. In addition, they also provided some of the prizes on The Price Is Right, Shop 'til You Drop on The Family Channel, and Shopping Spree.


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