Serious Fun (The Knack album)
| Serious Fun | ||||
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| Studio album by The Knack | ||||
| Released | January 16, 1991 | |||
| Genre | Power pop, new wave, hard rock | |||
| Label | Charisma | |||
| Producer | Don Was | |||
| The Knack chronology | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |   |
| Musician | (Unfavorable) |
Serious Fun is an album by power pop/new wave band The Knack released by Charisma Records on January 16, 1991. It was their fourth record; a comeback after a decade long separation. It was accompanied by a public reunion and tour. Although the album did not achieve either commercial or critical success, it resulted in the hit single "Rocket O' Love," which reached #9 in Billboard's Mainstream Rock Chart.
The album was released by Charisma Records on January 16, 1991. Musician Don Was, better known as a member of the group Was (Not Was),produced the album. He was a friend of Knack frontman Doug Fieger since high school.
The Knack split up in 1981 just a few weeks after the release of Round Trip, which failed to achieve critical success although it reached #93 in the Billboard 200.Serious Fun represented a reunion after around a decade of separation. The album represented a more hard rock sound for the band, reminiscent of the Raspberries. Serious Fun also failed to achieve either commercial or critical success. However, it resulted in the popular single "Rocket O' Love," which reached #9 in Billboard's Mainstream Rock Chart. The band created a rarely seen music video for the song. "One Day at a Time" was intended to be the second single from the album, but the label decided to stop promoting the album at the time of the intended release. According to Knack guitarist Berton Averre, an A&R man at the label thought "One Day at a Time" would be a hit but felt it would be preferable for the lead single to be a harder rock song, and so "Rocket O' Love" was released as the lead single. And apparently when the time came to release a second single, the label had lost interest in the band, and so buried the intended release of "One Day at a Time."
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