Senova
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| Product type | Automobile marque |
|---|---|
| Owner | BAIC Motor |
| Country | China |
| Introduced | March 2012 |
| Markets | China |
| Website | Senova (Chinese) |
| Senova | |||||||||
| Simplified Chinese | 绅宝 | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Traditional Chinese | 紳寶 | ||||||||
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Shēn Bǎo |
| Wade–Giles | Shen1 Pao3 |
Senova is an automobile marque owned by the Chinese automaker BAIC Motor, itself a wholly owned subsidiary of BAIC Group. It was launched in March 2012.
At the end of 2009 BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.
The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.
The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.
The firm announced in March 2015 plans to extend its partnership with Daimler AG by taking a 35 percent stake in Mercedes-Benz Leasing Co.
The current Senova range comprises the following models:
Senova D20 Hatchback
Senova D20 Sedan
Senova D50
Senova D70
Senova X25
Senova X35
Senova X55
Senova X65
A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV.
The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year. It was the first Senova model on sale in the period.
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Wikipedia