Segata Sanshiro

Segata Sanshiro
Sega character
Created by	Sega
Portrayed by	Hiroshi Fujioka
Information
Gender	Male
Occupation	Martial artist

Segata Sanshiro (せがた三四郎, Segata Sanshirō^?) is a fictional character created by Sega to advertise the Sega Saturn in Japan between 1997 and 1998. He is a parody of Sugata Sanshirō, a legendary judo fighter from Akira Kurosawa's Sanshiro Sugata.

Sanshiro is a dan holder for multiple Japanese martial arts (karate and iaidou first dan, judo third dan, battoudou fourth dan, toudou 7th dan etc..). He is portrayed by actor Hiroshi Fujioka, who, until that point, was best known for playing the hero Takeshi Hongo in the influential tokusatsu superhero series Kamen Rider.

Sanshiro is a Judo master that tracks down and punishes those who do not play the Sega Saturn. His name sounds similar to the phrase "You must play the Sega Saturn!" (セガサターン、シロ!, Sega Satān, shiro!^?) as well as "Sega Saturn, White" (セガサターン、白, Sega Satān, Shiro^?), a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.

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