Sedo
 |
|
| Public as part of Sedo Holding AG | |
| Traded as | : SDO |
| Industry |
Domain Names Internet Internet real estate |
| Founded | February 12, 2001 |
| Founder |
Tim Schumacher Uli Priesner Marius Würzner Ulrich Essmann |
| Headquarters |
161 First Street Cambridge, Massachusetts, U.S. Cologne London |
|
Number of locations
|
3 offices (as of July 2013[update]) Online |
|
Area served
|
Worldwide |
|
Key people
|
Tobias Flaitz Further Management
|
| Products |
Products list
|
| Services |
Services list
|
| Revenue |  EUR 116 million (FY 2010) |
|
Number of employees
|
182 (as of January 2012[update]) |
| Website | http://www.sedoholding.com/en/ |
Tobias Flaitz
(CEO)
Axel Hamann
(CFO)
Dima Beitzke
(CSO)
Sedo (an acronym for Search Engine for Domain Offers) is a domain name and website marketplace and domain parking provider based in Cambridge, Massachusetts and Cologne, Germany. The company, which is a subsidiary of German-based United Internet, has more than 16 million domain names listed on its website for buying and selling.
Sedo was founded in 2000 by three German college students - Tim Schumacher (previous CEO of Sedo Holding AG), Marius Würzner (now COO of Sedo GmbH's German office), and Ulrich Priesner (currently CTO of Sedo) - and modeled after the core concept of Schumacher's Master's Thesis, "Price Formation in the Trade of Internet Domain Names". In February 2001, with 1&1 Internet AG's investment in the business through purchasing a 41% share, Sedo GmbH became an official entity in Cologne, Germany. During the first few months, the company was operated solely by Schumacher and Essmann while Priesner and Würzner finished their studies. Helga Schackenberg became the first employee of the company, followed soon thereafter by Würzner. At the end of the year, Essmann left the company for nearly two years to complete his medical residency. In the meantime, Sedo moved into a bigger office in Cologne in 2002, and Matt Bentley joined the company to serve in Essmann's absence to oversee Sedo's development. Sedo's funding prior to IPO was N.M. Rothschild Holdings .
Sedo began planning in 2003 to open a subsidiary office in the United States. During this planning phase, Essmann returned to the company with a desire to lead overseas. Bentley and Essmann headed to America, with Jeremiah Johnston joining the team shortly afterwards as General Counsel. In 2005, the Sedo office was opened in Cambridge, Massachusetts (USA), under Sedo.com, LLC.
In 2006, CEO Tim Schumacher temporarily joined the Cambridge office to assist with expansion into the US market, and the company introduced domain name auctions. In 2007, Sedo took a minority investment in DomainsBot; DomainsBot's technology later contributed to the update of Sedo's domain search tool. The company acquired GreatDomains.com, a competing online domain name marketplace, from VeriSign on June 19, 2007.
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