Secret (app)
| Developer(s) | Secret, Inc |
|---|---|
| Initial release | January 30, 2014 |
| Development status | Inactive |
| Operating system | Apple iOS, Android |
| Type | Social Networking |
| Website | secret |
Secret was an iOS and Android app service that allowed people to share messages anonymously within their circle of friends, friends of friends, and publicly. It differed from other anonymous sharing apps such as PostSecret, Whisper, and Yik Yak in that it was intended for sharing primarily with friends, potentially making it more interesting and addictive for people reading the updates. It was founded by David Byttow, the former lead for Square Wallet, and Chrys Bader-Wechseler, a former Google product manager at Google+, Photovine and YouTube. Bader-Wechseler left the company in January 2015, with the stated reason that the company's shift away from beautiful design and towards more minimalistic design meant that he felt he was no longer the best person to be at the helm of the company. Byttow announced the shutdown of the app and the company on April 29, 2015.
In December 2013, TechCrunch reported the existence of Secret (then in stealth, so its purpose was unclear), and also that it was raising $1.2 million, based on a Securities and Exchange Commission filing.
The app was released privately within Silicon Valley over the next two months. It started receiving press coverage in early February 2014, where it was revealed that the company had raised $1.4 million from Kleiner Perkins Caufield & Byers, Google Ventures, Alexis Ohanian and Garry Tan through their Initialized Capital vehicle, Index Ventures, Matrix Partners, SV Angel, and Fuel Capital. A number of technology news websites billed Secret as the latest craze in Silicon Valley.
False rumors about an impending acquisition of Evernote were circulated via Secret in early February 2014.Business Insider reported rumors (circulated on Secret) that Secret was about to acquire Whisper, another anonymous sharing app.
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