Whisper (app)
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| Developer(s) | WhisperText LLC |
|---|---|
| Initial release | March 31, 2012 |
| Stable release |
Android varies with device (February 11, 2016)
iOS 5.8.9 (February 5, 2016) |
| Development status | Active |
| Operating system | Android, iOS |
| Type | Social Networking |
| License | Proprietary |
| Website | whisper |
iOS 5.8.9 (February 5, 2016)
Whisper is a proprietary iOS and Android mobile app available without charge, which says that it allows users to send messages anonymously, and to receive replies. Users post messages, known as "whispers," which are displayed as text superimposed over an image automatically retrieved from Whisper's own search engine or uploaded by the user. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. According to Adweek, as of November 2016, Whisper has over 30 million monthly active users, with 17 billion whispers being seen each month by 250 million people across Whisper's app, mobile and desktop websites, social channels and publisher network.
Alexis Madrigal of The Atlantic describes the service as follows:
Anyone can post an anonymous message to the service in the form of an image macro: text overlaid on a picture. When you open the app, you see six such images. Each one has a "secret" on it. You can respond to a message publicly or privately, choosing a public anonymous post or a private pseudonymous chat. Users don't have a public identity in the app. While they do have persistent handles, there's no way to contact them except *through* the messages they post. The app is PostSecret, optimized like FarmVille.
In April 2015, Whisper reached 10 million monthly active users. Stories about the app have appeared in Forbes,USA Today,The Washington Post, and Huffington Post, and Heyward was featured on Forbes' Top 30 under 30 in Technology list in January 2014. In early November 2013, Whisper was reported to have reached 2.5 billion monthly page views and nearly 3 billion page views in December 2013. Whisper has 10 billion monthly page views as of Spring 2015. In December 2015, it was reported that Whisper had reached 20 million active users, double the number of users it had six months earlier. In April 2016, it was reported that Whisper had reached over 30 million monthly active users. In terms of demographics, The New York Times named Whisper in September 2015 as a social media platform of choice for Generation Z in an article about Internet habits among Generation Z and Millennials.
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