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Season 4 (30 Rock)

"Season 4"
30 Rock episode
Cheesy Blasters 30 Rock.png
Liz plays an air guitar while singing the "Cheesy Blasters" theme song
Episode no. Season 4
Episode 1
Directed by Don Scardino
Written by Tina Fey
Production code 401
Original air date October 15, 2009
Guest appearance(s)
Episode chronology
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30 Rock (season 4)
List of 30 Rock episodes

"Season 4" is the first episode of the fourth season of the American television comedy series 30 Rock, and the 59th episode overall. It was written by the series creator, executive producer and lead actress, Tina Fey and directed by series producer Don Scardino. The episode originally aired on the National Broadcasting Company (NBC) network in the United States on October 15, 2009. Guest stars in this episode include Steve Buscemi, Liz Holtan, and Paula Pell.

The episode takes place in 2009 as concerns rise over The Girlie Show with Tracy Jordan (TGS), a fictitious sketch comedy series. Jack Donaghy (Alec Baldwin) is worried that the show no longer appeals to . He tells Tracy Jordan (Tracy Morgan) to return to his lower-class roots and Jenna Maroney (Jane Krakowski) to become more "country." Meanwhile, Jack tasks Liz Lemon (Fey) with finding a new cast member for TGS. Finally, NBC page Kenneth Parcell (Jack McBrayer) grows angry over Jack's large financial bonus, somewhat similar to the real-world AIG bonus payments controversy.

"Season 4" has received generally positive reviews from television critics. According to the Nielsen ratings system, the episode was watched by 6.312 million households during its original broadcast, and received a 3.0 rating/8 share among viewers in the 18–49 demographic.

The episode opens with Jack welcoming Liz, Tracy, and Jenna to "Season 4", a fusion cuisine restaurant which serves the best-selling food from the rest of America, "Cheesy Blasters". Jack uses this to "teach ... a lesson" that they have "lost touch with the heartland of consumers." He believes the cast and crew of TGS with Tracy Jordan have become too elitist and need to change to survive in tough economic times. Towards this goal Jack tells Tracy to reconnect with his roots and Jenna suggests that she can "go country".


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