Sean Buckley (Australian)

Sean Buckley
Sean Buckley and Hamish Murdoch attending the AAAC Enquiry, December 2016
Residence	Gold Coast, Queensland Australia
Occupation	Executive Chairman of Ultra Tune Australia and Principal of the Ultra Group
Years active	1994–present
Children	2
Parent(s)	Peter Buckley, Gloria Buckley

Sean Buckley is an Australian entrepreneur, thoroughbred racehorse owner and investor. He is Executive Chairman of Ultra Tune which is an Australian car service franchise with over 270 outlets across Australia. He is principal of the Ultra Group of Companies which include Ultra Tune Australia, Ultra Thoroughbred Racing, Golden Grove Stud Farm, AP Fleet Management, Ultra Tune Roadside Assistance and Altitude Services.

Buckley was raised in the Eastern suburbs of Victoria (Australia) the first born of son of Peter Buckley and Gloria Buckley and he had a younger brother Clayton (deceased). Buckley attended Mazenod College in Mulgrave where he completed his Higher School Certificate. He then attended Chisholm Institute completing a Bachelor of Business and Marketing graduating in 1984.

After graduating from university Buckley was appointed to the position of Market Research Manager for Safeway/Woolworths working on new store development and new product ranges in the frozen ice cream division of which he launched a number of high end ice cream brands for the company. In 1988 he travelled to Hong Kong to work with Thomas Cook, travelling the world and setting up Thomas Cook Travel offices globally residing for some period in India and Pakistan. He returned to Australia and commenced work with Ultra Tune in 1994.

Buckley has been the driving force behind the growth and success of the Ultra Group of Companies and in particular Ultra Tune. He has been the impetus behind the often criticized but highly successful advertising campaigns and has focused on innovation throughout his tenure with the organization.

From the beginning of his involvement with Ultra Tune Buckley further exploited the point of difference from a service perspective from the competition with the latest Dyno Tune technology, which enabled vehicles to be tuned whilst on “rolling roads”. As a consequence Ultra Tune was reinvigorated and garnered wider public acceptance in the competitive after-market servicing sphere, a platform upon which subsequent franchise expansion was built. Unique to the market in the early years, Buckley instigated “fixed price servicing” so that a customer knew when they took their car into an Ultra Tune Service Centre that they would be paying a set price for a standard service so there were no surprises and no hidden costs. This open and transparent philosophy immediately garnered trust and credibility which converted to immediate market-share in a highly competitive market.