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Seabourn

Seabourn Cruise Line
Subsidiary
Industry Transportation
Founded 1986
Headquarters Seattle, Washington, United States
Area served
Cruise Lines
Key people
Richard D. Meadows CEO President and CEO
Products Cruises
Parent Carnival Corporation & plc
Website Seabourn.com

Seabourn Cruise Line is an ultra-luxury cruise line headquartered in Seattle, Washington. The line operates all around the world, from short seven-day Caribbean cruises to exotic 100+ day around the world cruises. It is owned by Carnival Corporation, part of the "World's Leading Cruise Lines" marketing group, which also includes Holland America Line, Princess Cruises, Carnival Cruises, Cunard Line, Costa Cruises, P&O Cruises, and AIDA Cruises.

Seabourn was founded in 1987 by a consortium of Norwegian investors headed by industrialist Atle Brynestad under the name Signet Cruise Lines, but adopted the name Seabourn Cruise Line shortly afterward after objections from Signet Oil over trademark ownership. Its first ship, Seabourn Pride, entered service in 1988, followed by an identical sister, Seabourn Spirit, in 1989. A third vessel, originally planned for 1990, was delayed due to investors' financial constraints and was ultimately purchased by Royal Viking Line in 1992 as Royal Viking Queen. In 1995, Royal Viking Queen was transferred to a Kloster subsidiary, Royal Cruise Line, as Queen Odyssey. In 1991, Carnival Corporation purchased a 25% stake in Seabourn. Carnival Corporation upped its stake to 50% in 1996, providing the company sufficient capital to purchase the Queen Odyssey, which was then renamed Seabourn Legend. During that time Seabourn was known to be a trendsetter in ultra-luxury cruising, offering a service that was second to none and having won multiple "World's Best" awards i.e. Condé Nast Traveler's prestigious "World's Best Cruise Line" award.

In 1998, in partnership with a consortium of a Norwegian businessmen, Carnival purchased the remaining 50% stake in Seabourn, as well as acquiring the venerable Cunard Line from Kvaerner ASA, and merged the two brands into an entity called Cunard Line. In 1999, three Cunard ships, Sea Goddess I, Sea Goddess II, and Royal Viking Sun were transferred into the Seabourn fleet as Seabourn Goddess I, Seabourn Goddess II, and Seabourn Sun.


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