Sea (advertisement)
A single frame of the Sea commercial.
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| Agency | J. Walter Thompson |
|---|---|
| Client | Diageo |
| Language |
Latin (music) English (text) |
| Running time | 60 seconds |
| Product | |
| Release date(s) | 30 July 2007 (online) 17 August 2007 (Cinema) 20 August 2007 (Television) |
| Directed by | Daniel Kleinman |
| Music by | Peter Raeburn |
| Production company |
Rattling Stick |
| Produced by | Johnnie Frankel |
| Country |
 United Kingdom
|
| Budget | £5,000,000 |
| Official website | http://www.smirnoff.com |
Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres on a 60-second commercial created by J. Walter Thompson, which premiered on 17 August 2007 in showings of The Bourne Ultimatum at select cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites. In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.
Production of the sixty second commercial, developed by J. Walter Thompson, took place over seven months. The filming of the commercial took place over a period of several weeks in February 2007, primarily in the Coromandel Peninsula of New Zealand, with additional filming at the white cliffs of Dover and Auckland harbour. The director chosen to oversee the piece was Daniel Kleinman, known for his previous work on James Bond title sequences and adverts for Levi's and Durex.
The sequence begins with a shot of a crewman on a fishing trawler discarding a beverage can overboard, only to have the sea throw it back on board. A montage of scenes commences, showing a number of onlookers, including offshore divers, a helicopter pilot, and workers at an oil platform and a petrol station, staring in amazement as the sea disgorges vast quantities of appliances, rubble, and wrecks ranging from coins to Spitfires, Lancaster bombers, a Scandinavian longship and a simulacrum of the Colossus of Rhodes, accompanied by a Latinate chant composed by Peter Raeburn & Nick Foster of Soundtree Music. The advert closes with the straplines "Ten Times Filtered", "Triple Distilled" and "Clearly Smirnoff" appearing over a tracking shot across the now pristine ocean floor, to a bottle of Smirnoff vodka.
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Wikipedia