Scotts Miracle-Gro Company
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| Public | |
| Traded as | : SMG S&P 400 Component |
| Industry | Manufacturing |
| Founded | 1868 |
| Headquarters | Marysville, Ohio, U.S. |
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Key people
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O.M. Scott, Founder James Hagedorn, CEO, and Chairman of the Board Michael C. Lukemire, COO and President |
| Products | Products for lawn and garden care |
| Revenue |
 $2.82 Billion USD (2013) |
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$174.4 Million USD (2013) |
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Number of employees
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8,000+ |
| Website | scottsmiraclegro |
The Scotts Miracle-Gro Company is an American multinational corporation headquartered in Marysville, Ohio, where O.M. Scott began selling lawn seed in 1868. The company is considered an industry leader in the lawn and garden market, with regional offices and research facilities across the U.S. and businesses in Canada, Europe and Asia Pacific. In the U.S., the company's Scotts, Miracle-Gro and Ortho brands are market leading in their categories, as is the consumer Roundup brand, which is marketed in North America and most of Europe exclusively by Scotts. Outside of North America, the company's brands include Miracle-Gro, Evergreen, KB, Fertiligene, Celaflor and Substral.
The Scotts Miracle-Gro Company manufactures provides do-it-yourself lawn, garden and home protection products in North America, Europe, and Asia Pacific. Among their offerings are consumer fertilizers, plant foods, soils and mulches, pest controls, grass seed and bird food. The company's principal consumer brands in North America are Scotts, Miracle-Gro, and Ortho. In addition, Scotts is Monsanto's exclusive agent for the marketing and distribution of consumer Roundup.
Scotts LawnService serves the "do-it-for-me" consumer in the U.S. with on-site lawn, tree and shrub fertilization, insect control and other related services through its network of 160 locations. Scotts LawnService is considered a leader of this USD$5 billion category.
In 2013, the company reported net sales of $2.82 billion, a 9% increase in the second half of the year, and an adjusted income of $174.4 million.
Scotts was founded in 1868, by Orlando Scott as a premium seed company for the U.S. agricultural industry. In the early 1900s, the company began a lawn grass seed business for homeowners and, in 1924, became the first to ship grass seed products directly to stores. Prior to that, consumers could purchase Scotts seed only through the mail. By 1940, Scotts's sales had reached $1,000,000 and the company had 66 associates.
For the next 15 years the company focused on developing new products to combat weeds, fertilize grass and develop automated electronic seed processing and packaging plants.
In the early 1960s, Scotts started selling a "program" of products for lawns; established special training classes to help retailers better assist customers in developing their lawns; received a U.S. Patent for Trionized bonding which produced fertilizers that delivered sustained feeding; and introduced a complete line of Turf Builder combination products. By the end of 1971, the company had added two new divisions to its portfolio: the Golf Course Division, developed to promote an exclusive line of professional products for golf courses and other large institutional accounts; and Scotts LawnService, established after Scotts found a significant "do-it-for-me" customer segmentation. The service offers on-site lawn, tree and shrub fertilization, insect control and other related services through its network of 160 locations. The company also launched a direct-to-consumer helpline allowing lawn owners to call Scotts for advice and assistance.
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