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Scholastic Entertainment

Scholastic Corporation
Scholastic Logo Bar
Status Public Company
Traded as NASDAQSCHL
S&P 600 Component
Founded October 22, 1920; 96 years ago (1920-10-22) (as Scholastic Publishing Company)
Wilkinsburg, Pennsylvania, U.S.
Founder Maurice R. Robinson
Country of origin United States
Headquarters location 557 Broadway
New York City
New York
Key people Richard Robinson, CEO, President & Chairman; Maureen O'Connell, Exec. VP CFO & CAO
Publication types Books, Magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
Nonfiction topics children's literacy and education
Revenue IncreaseUS$1,672.8 million (2016)
No. of employees 9,700 (2014)
Official website www.scholastic.com
Scholastic Building
Scholastic Headquarters by Matthew Bisanz.JPG
Scholastic Building (center)
General information
Status Complete
Type Headquarters of the Scholastic Corporation
Location 557 Broadway New York City, New York 10012, New York, The USA
Coordinates 40°43′27″N 73°59′54″W / 40.72417°N 73.99833°W / 40.72417; -73.99833Coordinates: 40°43′27″N 73°59′54″W / 40.72417°N 73.99833°W / 40.72417; -73.99833
Completed 2001
Owner Scholastic Corporation
Design and construction
Architect Aldo Rossi

Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales. The business has three segments: Children Book Publishing & Distribution (Trade, Book Clubs and Book Fairs), Education, and International. Scholastic holds the perpetual U.S. publishing rights to Harry Potter and The Hunger Games book series. Scholastic is the world's largest publisher and distributor of children's books and a leader in print and digital educational materials for pre-K to grade 12.

In addition to Harry Potter and The Hunger Games, the company is known for its school book clubs and book fairs, classroom magazine Scholastic News, and popular book series: Clifford the Big Red Dog, Goosebumps, The Magic School Bus, Captain Underpants, Animorphs, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the mascot for Scholastic.

In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Wilkinsburg, right outside Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities and debuted on October 22, 1920.

In 1926, Scholastic published its first book, Saplings, a collection of selected student writings by winners of the Scholastic Writing Awards.

For many years the company continued its focus on serving the youth market, publishing low-cost magazines and later paperback books. The company continued under the name Scholastic Magazines throughout the 1970s.


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