Schneider's Bakery
The Schneider's Bakery title screen.
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| Television production | |
| Genre | Teen Sitcom |
| Founded | 2003 |
| Founder | Dan Schneider |
| Headquarters | Los Angeles, United States |
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Area served
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International |
| Products |
Television series Television films |
| Owner | Dan Schneider |
| Website |
danschneider danwarp |
Schneider's Bakery, Inc. is a television production company founded by Dan Schneider.
Television shows produced under the Schneider's Bakery banner are noted for using the same stable of writers on all series, something that is atypical for scripted television series and especially sitcoms that are created by the same writer; staff writers working for most of Schneider's series include Andrew Hill Newman, George Doty IV and Jake Farrow among others. Directors Steve Hoefer and Russ Reinsel also work for the company directing many episodes under the company banner. Musicians Backhouse Mike and C.J. Abraham are largely responsible for the music on the shows. Background music selected by the crew of Schneider's Bakery includes such musicians as The Orion Experience, Jennifer McNutt, and AM, whose popularity exploded when the song "Running Away" was played during the iCarly episode "iKiss," although it was virtually overlooked when played during the Zoey 101 episode "Robot Wars".
The company's production logo features a green and white oven which opens up revealing the company name in a 1950s-style font and in orange with the "Y" in bakery extending with a filmstrip on the end followed by Dan Schneider's own voice-over saying "MMM!" The oven is similar to the one on the set of iCarly. Schneider's Bakery, Inc. was named after Dan Schneider's father's business located in Memphis, Tennessee. Since the iCarly episode "iMake Sam Girlier," Schneider's Bakery's production logo has included the word "DANWARP" below the oven, referencing Dan Schneider's online identity. "Danwarp" is used for Schneider's Twitter, Facebook, Blogger, YouTube, and TV.com accounts, giving updates on his productions. Henry Danger series creator Dan Schneider confirmed via Twitter that a character from one of his previous series will make a guest appearance on the show.
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