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Sassy Magazine

Sassy
SassymagCover.jpg
Categories Teen Magazine
Frequency Monthly
Publisher Matilda Publications (1988-89), Lang Communications (1989-1994)
First issue March 1988
Final issue 1996
Country United States
Language English

Sassy magazine is a defunct teen magazine, aimed at teenage female fans of alternative and indie rock music. The magazine existed between 1988 and 1996.

The magazine was founded in March 1988 by an Australian feminist, Sandra Yates, CEO of Matilda Publications, who based it on the teen magazine Dolly, which is still in publication in Australia.

Women Aglow, an evangelical women's group, boycotted Sassy due to its content about sexuality immediately following its start.

Sassy's founding editor was Jane Pratt, and it had a half Australian, half American staff. Its original main writers were referred to by Pratt as "Sex" (Karen Catchpole), "Drugs" (Catherine Gysin), and "Rock 'n Roll" (Christina Kelly) because of the topics they covered. The fashion department was headed by Mary Clarke, Jacinta Dobson and Andrea Lee Linett, who discovered Chloë Sevigny, on the street and hired her as an intern. The Australian half of the staff covered the art & design (Neil McCutcheon and Cheryl Collins) and beauty departments.

Sassy was originally published in March 1988 in the United States by Matilda Publications with a circulation of 250,000. It was acquired by Lang Communications in October 1989, at which point its circulation was 450,000. Petersen Publishing officially took over with the February – March 1995 issue, and its editorial offices were moved to Los Angeles from New York City. It then stopped publishing as its own title in 1996, when editorial sections (and staff) of Sassy were absorbed into another magazine published by Petersen called `TEEN beginning with the January 1997 issue.

In 1992, Sassy spun off a short-lived title for teen boys called Dirt: Son of Sassy, which was edited by Andy Jenkins, Mark Lewman and music video director Spike Jonze (collectively known as "the Master Cluster"). It published seven sporadic issues until 1994.


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