Sandro de América
| Sandro | |
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Sandro in 1969
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| Background information | |
| Birth name | Roberto Sánchez-Ocampo |
| Also known as | Sandro Sandro de América Gitano |
| Born |
August 19, 1945 Buenos Aires, Argentina |
| Died | January 4, 2010 (aged 64) Mendoza, Argentina |
| Genres | Rock and roll, Latin pop |
| Occupation(s) | Musician, actor, singer |
| Instruments | Vocals, guitar, piano |
| Years active | 1960–2009 |
| Labels | CBS, RCA, EMI, Sonográfica Velvet, Universal Music, BMG Music, Sony music, Excalibur |
| Associated acts | Los de Fuego |
Roberto Sánchez-Ocampo (August 19, 1945 – January 4, 2010), better known by his artist names Sandro/Sandro de América ("Sandro of America"), Gitano (gypsy), and the Argentine Elvis, was a notable Argentine singer and actor. He is considered one of the first rock artists to sing in Spanish in Latin America. He edited 52 official records and sold 50 million copies although other sources state that he sold over 75 million. Some of his most successful songs are Dame fuego, Rosa, Rosa, Quiero llenarme de ti, Penumbras, Porque yo te amo, Así, Mi amigo el Puma, Tengo, Trigal and Una muchacha y una guitarra. Only the single Rosa, Rosa sold 2 million copies, being also his most recognizable and famous song. Other of his hits, "Tengo", was placed 15th amongst the 100 best Argentine rock songs by both MTV channel and Rolling Stone magazine.
Sandro was also the first Latin American artist to sing at the Felt Forum at Madison Square Garden, in 1970, Sandro was the first singer to-do a via satellite concert in the world.on April 1970 that a concert was transmitted live to an entire region, namely the Western hemisphere. In 2005 Sandro was awarded with a Latin Grammy honoring his career.
Sandro was born in Buenos Aires to Irma Nydia Ocampo and Vicente Sánchez in 1945. He was raised in the southern suburb of Valentín Alsina, and learned to play the guitar as a child, identifying his music as Romani. His paternal grandfather was Russian Rom from Hungary – Roma are known in Argentina as Gitanos (Gypsies).
Initially, in his schooldays, he imitated the king of rock and roll Elvis Presley, but afterwards created a personal style that marked his career and became a pioneer in Spanish-language rock music. On November 10, 1971, he finally was able to see Presley live, at the Boston Garden, during a tour he did of that city. In 1961, he started the musical group Sandro & los de Fuego, which gained popularity on the TV show Sábados Circulares, and became widely known in the 1960s. With songs such as "Ave de Paso", "Atmósfera Pesada", "Quiero Llenarme de Ti", "Tengo", "¿A esto le llamas amor?", "Eres el demonio disfrazado" (cover of "(You're the) Devil in Disguise"), "Porque yo te amo", "Penumbras", "Una muchacha y una guitarra", "Trigal" or "Rosa Rosa", success of his career kept growing steadily.
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