Samata Angel

Samata, also known as Samata Pattinson, is a fashion entrepreneur, director, producer and presenter. The British-born Ghanaian fashion designer, author and journalist is also best known for her role as Global Campaign Director for Suzy Amis Cameron's Red Carpet Green Dress campaign showcasing ethical fashion on the Oscars red carpet. Samata has written for Guardian,Vogue and Huffington Post, covering sustainable fashion. She is an award-winning womenswear designer whose work in the fields of fashion and sustainability have received coverage from BBC Radio 1Xtra, Essence, ITV's This Morning, E! Entertainment, Women’s Wear Daily, ELLE, InStyle, Essence, Refinery 29 and Red Magazine.

Born on 23 January in Cambridge, Cambridgeshire, Samata is the middle daughter of Ghanaian parents. Her paternal grandfather was the tribal Chief Yo Naa Abdulai III of the Dagomba people. Samata attended Perse School For Girls Secondary School and Sixth Form College (returning in 2013 to join speakers Sir Gregory Winter and Dr. Harren Jhoti). Eight months after starting an undergraduate degree in Therapeutic Radiography at City University, she switched degrees to study Economics, Finance and Management at QMUL.

Samata began her fashion career as a PR Director for exclusive Kings Road boutique Elival and a self-taught (autodidact designer). In 2005 Samata launched Samata's Muse (now Samata) working with Ken Livingstone on the Festival of Youth Arts Fashion in Piccadilly Circus, going on to become the first British female to show during Nolcha Fashion Week, New York.

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