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Sam Lawrence

Sam Lawrence
Crushpath CEO and co-founder, Sam Lawrence.jpg
Crushpath CEO and co-founder Sam Lawrence
Born (1970-01-29) January 29, 1970 (age 47)
Syracuse, New York
Residence San Francisco, CA
Nationality American
Occupation CEO at Crushpath
Known for Jive Software, Crushpath
Spouse(s) April Lawrence
Children 3
Website http://www.crushpath.com

Sam Lawrence (born January 29, 1970) is an American entrepreneur, and founder of several Internet companies, including Jive Software, where he was the founding CMO, and Crushpath, a free marketing platform, where he is currently CEO and co-founder.

Lawrence grew up in Syracuse, New York in a Jewish family. He moved to Austin, Texas at age 10 and attended Johnston High School where he worked summers washing dishes, stuffing envelopes, and working concessions at a movie theater in order to save for his first car, a replica of a 1932 Bugatti Roadster. He later attended Texas University and was a bartender at the Hyatt, where he met Matthew McConaughey. Lawrence introduced McConaughey to a casting director named Don Philips, who cast him in his first movie, Dazed and Confused. Lawrence attended the University of Arizona for graduate school, where he discovered and Telnet which started his addiction to the Internet. He dropped out of the program to pursue his own Internet-based company.

After leaving graduate school, Lawrence worked at various start-ups and tech companies in Austin, Texas and San Francisco including SicolaMartin, Dell, CNET, 3Com, Euro RSCG, and McCann Erickson.

Lawrence joined a small discussion forum company, Jive Software in 2005 when Web 2.0 tools were emerging in the consumer space. As CMO he led the product strategy direction for an Enterprise-class Enterprise 2.0 suite, and ultimately positioned, and relaunched the company building and leading what became known as the Social Business Software category. Jive Software was named a leader in three Gartner Magic Quadrants and had its IPO in December, 2011 (NASDAQ: JIVE).


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