Enterprise 2.0

Enterprise 2.0 tools and services use many advanced social software features such as social bookmarking and linking, tagging, rating, user commenting and discussion, open creation and editing policies, syndication via RSS feeds, and so on. 'These tools also incorporate sharing and networking to invite and encourage collaboration and contribution'.

Harvard Business School Professor Andrew McAfee coined the term "Enterprise 2.0" in 2006 to describe how the Web 2.0 "technologies could be used on organizations' intranet and extranets".

There are many business benefits of Enterprise 2.0 include:

Despite these benefits, however, it seems that both increased and decreased productivity have been associated with Enterprise 2.0 in previous studies. Recent research has interpreted these conflicting outcomes of use in a light of social capital and shown how the social capital of the community interplays with Enterprise 2.0 and the outcomes of use.

Expertise-location capability provides corporations with the ability to solve business problems that are difficult to articulate or communicate explicitly and that involve highly skilled people. Dynamic people-profiles and -searches are increasingly seen as integral components of a support environment that encourages unplanned collaboration and informal interactions as effective ways to solve business problems. Expertise location increases productivity and organizational success by identifying the status and location of human expertise in globally dispersed and increasingly virtual organizations. Publishing of employee profiles and searches against those profiles are increasingly seen by strategists as integral components of a business process that encourages unplanned collaboration and informal interactions as effective ways to solve business problems. Social network tools help managers find the right person or group for the appropriate task.

Like personal blogs, corporate blogs use blogging technology - in this case for leadership messages, online journals and knowledge-management forums. Google Inc. and Facebook, Inc. pioneered this practice within their own corporations. Instead of a flashy launch event or a press conference, corporations have started to use internal and external corporate blogs. Corporate blogs are becoming a part of the standard set of corporate communication tools and the emerging portfolio of social-media tools. Features like tags and rating help corporate employees find content and make judgments about policies or procedures.

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Wikipedia