Salter Brothers Entertainment
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| Industry | Entertainment |
|---|---|
| Founded | 2014 |
| Headquarters | London, United Kingdom |
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Key people
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Simon Salter Andrew Salter |
| Products |
Talent Agent Live Events Promoter Concerts Promoter Television production |
| Website | Salter Brothers Entertainment |
Salter Brothers Entertainment was founded by British brothers Simon and Andrew Salter, the founders and creators of The Feeling Nuts Movement. Salter Brothers Entertainment is a media and entertainment company that creates and delivers innovative global marketing campaigns, unique live entertainment events and multi-media productions. They also have investments in music, television, sport and technology. Their clients include David Haye, Velocity, The LADBible Group. It was announced during a press conference on 24 November 2015 that Salter Brothers Entertainment had entered into a joint venture with former Heavyweight Champion David Haye as the management behind 'Brand Haye' and promoters behind Haye's comeback fight on 16 January 2016 at The O2 Arena in London, which they marketed as Haye Day. The brothers brokered a deal with UKTV to produce the first ever sports broadcast on Dave TV. The event was viewed by Haye's largest ever TV audience, over 3 million. The show also broke network records 461% up on slot and capturing 14% of the audience share, beating Channel 4 for the duration of the fight. This resulted in Dave moving into Live Sport and signing a 3-year, 15 fights deal with Hayemaker Boxing. A large number of celebrity friends of the brothers were in attendance; Sigma performed an opening concert and A-lister guests ringside included Benedict Cumberbatch and Idris Elba. It was also the first ever live boxing fight filmed and streamed live in VR.
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