Sally Hogshead

Sally Hogshead
Sally Hogshead (2013)
Nationality	American
Occupation	Author, public speaker
Known for	Author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Hogshead attended Duke University, from which she graduated in 1991. Her first job was with advertising agency Fallon Worldwide, which employed her as a "junior copywriter." Subsequently, Hogshead worked as a copywriter for Wieden+Kennedy and The Martin Agency. When the Martin Agency closed its Los Angeles office in 1998, Hogshead and Jean Robaire, with whom she had worked at Martin, opened their own agency, Robaire and Hogshead. Agency clients included Rémy Martin and Target Corporation. In 2001, she and Robaire closed their agency due to "philosophical differences".

In 2001 Hogshead was hired to open a new office of Crispin Porter + Bogusky in Venice, California, where she served as both managing and creative directors.

Hogshead was inducted into the National Speakers Association's Speaker Hall of Fame in 2012.

Gotham Books published Hogshead's Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life in 2005. The book's conclusions are putatively supported by research done with 1,000 Generation X professionals.

In 2010, HarperCollins published Hogshead's book, Fascinate: Your 7 Triggers to Persuasion and Captivation. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. The tests focused on "a variety of fields and levels of professional achievements."

Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch." Another reviewer wondered "how smaller firms and individuals can apply this stuff to their work and lives without adding a veneer of bovine excrement to the mis en scène."